It’s Time To Be Optimistic

It’s Time To Be Optimistic Is it just me, or are you having trouble sleeping, feeling anxious and a little scared about catching this illness despite staying home with sanitized hands? And what about the economy? Every social media site and news outlet is blasting negative headlines about flattening the curve, doubling of cases, shortages of masks…….the list goes on. Don’t get me wrong, this…

Effective Teasing

Effective Teasing In response to Monday’s Jeff McHugh column (Why You Should Not Tease), there is an art to teasing and promoting upcoming content on your radio station. “I’ve got some Janet Jackson coming up next” doesn’t get it done, and I hear that kind of thing often. Actually, I am not even sure what “some Janet Jackson” means.   Why do we tease and…